Aim of the membership:
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Positioning as “good player” to the customers and end consumers
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Presentation of quality, competency & reliability
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Set ourselves apart from competitors who are not members.
Competitive situation:
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Currently we only know the competitors “Inakustik” and “G & BL” as members of the Associate Program
Identification:
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Application of a corresponding logo on defined blister cards as well as on the homepage
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The logo will appear at the head of the blister card, as the brand is the member of the HDMI organisation, not the single product.
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Reference on the HDMI website: (www.hdmi.org/associate)
Registered brands:
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In the beginning we have registered “Hama”, “Avinity” and “Exxter”.
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Items of trade, licensing and distribution brands which are not a member of the program themselves are not allowed to have a logo.